What is the difference between advertising machines and self-service terminals?
Where is the difference between the advertising machine self-service terminal, we distinguish it from the complexity of the machine's own structure, the cost of construction, and the use environment.
1. The structure of the advertising machine itself is relatively simple, the shell of the whole machine is relatively uniform, and there is not much difference. It can be assembled into a machine by purchasing ready-made shell sets, and the timeliness will not be too large, so the competition of advertising machines is extremely fierce. . The homogenization of the market is serious, because no one spends too much manpower, material and financial resources to change the novelty of the advertising machine style, even if there are powerful manufacturers to innovate, but in this era of strong information, it is very It has quickly become routine and market-oriented, so the quality of advertising machines on the market is uneven.
2. The products in the self-service terminal industry are more complex than advertising machines, and there are many integrated functional modules, such as: touch display module, advertising screen, ID card recognition module, thermal printer, bank card reader Card reader, PIN pad, A4 laser printer, dot matrix printer for invoices, camera, fingerprint recognition, QR code scanning module, card issuing machine, UPS power supply, etc.; if there is no skilled artisan, no high-level structural engineer, no professional It is still very difficult for manufacturers of self-service terminal assembly technicians to make high-grade self-service terminals.
3. There is a big difference in the manufacturing costs of advertising machines and self-service terminals. The advertising machine itself has a single function, a simple structure, and can quantify inventory production. The production cycle is short, and it can be more advantageous to determine its price; but self-service terminals The appearance and structure of the products are relatively complex, and they are generally customized products. The production cycle is long, and the price difference between the brands and models of the functional modules is large. For example, the prices of printers, international brands and general domestic brands are very different, and the gap is large. There are thousands of cost gaps, banknote receivers, brands with good reputation in the industry, and self-service terminals with complex appearance and structure, high spraying process requirements, and higher process requirements for sheet metal factories, so the difference in the shell It will also be very large, and it will also cause a gap of hundreds or thousands.
4. From the perspective of the use environment of the machine, advertising machines and self-service terminals are also very different; the places where advertising machines are used are very popular. Now, basically every place we go can be seen, such as in public places: Airports, stations, supermarkets, cinemas, office buildings, etc. These machines are mostly used for commercial promotion, so they do not have high performance requirements.
In contrast to the customer groups of self-service terminals, their machines are basically used in hospitals, banks, government agencies, cinemas, scenic spots, and hotels, and their machines are mostly used for convenience services to improve work efficiency. These customers need to be practical and efficient, and have high requirements for appearance and configuration. Basically, they need a powerful enterprise supplier to supply.
